CraftedWell Brand Guidelines

Apply CraftedWell's warm, artisanal brand to documents and presentations.

Quick Reference

Colors:

• Primary text: Dark Chocolate #3D2314
• Headings: Chocolate #5A2C10
• Secondary: Cocoa #8B4A24
• Highlights: Caramel #C07F43, Soft Gold #D4A45A
• Backgrounds: Cream #FDF8F3, White #FFFFFF
• Borders: #E5D5C5

Typography:

• Headings: Georgia Bold
• Body: Arial

Logos: See assets/ — use logo-primary.png on light backgrounds, logo-reversed.png on Dark Chocolate backgrounds only.

For complete specifications, read references/brand-guide.md.

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Document Creation (docx)

Use with the docx skill. Apply these styles:

// CraftedWell document styles for docx-js
const BRAND = {
  colors: {
    darkChocolate: "3D2314",
    chocolate: "5A2C10",
    cocoa: "8B4A24",
    caramel: "C07F43",
    cream: "FDF8F3",
    border: "E5D5C5"
  }
};

// Heading styles
paragraphStyles: [
  { id: "Heading1", name: "Heading 1", basedOn: "Normal", next: "Normal", quickFormat: true,
    run: { size: 36, bold: true, font: "Georgia", color: BRAND.colors.chocolate },
    paragraph: { spacing: { before: 240, after: 120 }, outlineLevel: 0 } },
  { id: "Heading2", name: "Heading 2", basedOn: "Normal", next: "Normal", quickFormat: true,
    run: { size: 28, bold: true, font: "Georgia", color: BRAND.colors.cocoa },
    paragraph: { spacing: { before: 200, after: 100 }, outlineLevel: 1 } },
  { id: "Heading3", name: "Heading 3", basedOn: "Normal", next: "Normal", quickFormat: true,
    run: { size: 24, bold: true, font: "Arial", color: BRAND.colors.darkChocolate },
    paragraph: { spacing: { before: 160, after: 80 }, outlineLevel: 2 } }
]

// Default body style
default: { document: { run: { font: "Arial", size: 22, color: BRAND.colors.darkChocolate } } }

// Table header
shading: { fill: BRAND.colors.chocolate, type: ShadingType.CLEAR }
// with white text: color: "FFFFFF"

// Table body rows: alternate White and Cream
shading: { fill: BRAND.colors.cream, type: ShadingType.CLEAR }