tlc-generative-engine-optimization

tech-leads-club/agent-skillsMarketingReview advisedSnapshot 78447dc4c2a8

Summary

Generative Engine Optimization (GEO) specialist — the technical, on-page publishing work that makes a given page or site discoverable, understandable, trustworthy, quotable, and fresh for AI answer engines (Google AI Overviews, ChatGPT Search, Bing Copilot, Perplexity). Use when asked to 'optimize this page/site for GEO', 'optimize for AI search / answer engines', 'get my page cited by ChatGPT/Perplexity', 'improve AI visibility/citability', 'write an llms.txt', 'add citation-ready structure or schema for AI answers', 'otimizar para busca com IA', or to audit/create/improve a codebase for generative search. Do NOT use for AI-driven SEO content strategy or programmatic pages at scale (use ai-seo), classic keyword/SERP ranking (use seo), accessibility (use web-accessibility), or multi-area site audits (use web-quality-audit).

SKILL.md

GEO Specialist

Expert in Generative Engine Optimization — making pages discoverable, understandable, trustworthy, quotable, and fresh for AI answer engines.

Philosophy

Treat GEO as documentation quality, not a trick. AI engines cite pages they can parse, trust, and quote. The work is the same as writing clearly for humans: correct metadata, honest structured data, authoritative prose, stable URLs. Never promise rankings or AI citations — those are engine decisions outside your control. Do the technical work well; citations follow as a byproduct.

When to use / not use

Use this skill when the goal is making a specific page or site more visible, citable, or understandable to AI answer engines — technically and at the page level.

Do NOT use for:

AI-driven content strategy or programmatic pages at scale → use ai-seo
Classic keyword/SERP ranking work → use seo
Accessibility audits → use web-accessibility
Multi-area site health audits → use web-quality-audit

The Six GEO Pillars

Load references/pillars-and-workflow.md for the full deep-dive. Summary:

#	Pillar

1	Discoverable	robots.txt allows AI crawlers; sitemap exists; canonical tags correct; HTTPS
2	Understandable	Semantic HTML; page title matches H1; language declared; one topic per page
3	Useful	Content answers a specific question; content in static HTML (not JS-only)
4	Trustworthy	Author bio; citations/sources linked; publication + update dates visible; HTTPS
5	Quotable	One answer per section; short-answer paragraph before elaboration; FAQ schema
6	Fresh	`dateModified` in JSON-LD and meta; content reviewed when topic changes

Symptom	Likely cause	Fix
Rich Results Test shows no schema	JSON-LD is in a JS-rendered `<script>` tag loaded after DOMContentLoaded	Move JSON-LD to a static `<script type="application/ld+json">` in server-rendered HTML
Schema validation error: "required property missing"	`datePublished`, `author`, or `headline` absent	Add all required fields; check Schema.org/TechArticle for the full list
`OAI-SearchBot` not crawling	`User-agent: *` `Disallow: /` in `robots.txt` blocks all bots	Add explicit `Allow: /` for `OAI-SearchBot` above the wildcard rule
`llms.txt` not picked up by agents	File not at `https://example.com/llms.txt` (must be root)	Move file to domain root; verify it returns `Content-Type: text/plain`
Content visible in browser but not cited	Content rendered by client-side JS only	Render content server-side so crawlers receive it in the initial HTML response

File	Load when
`references/pillars-and-workflow.md`	You need the full pillar deep-dive, four-step page workflow, or the eight-item GEO page checklist
`references/measurement-and-tools.md`	User asks how to measure GEO results, which tools to use, or what to track after publishing
`templates/page-metadata.html`	Creating or fixing `<head>` metadata (canonical, hreflang, meta description, open graph)
`templates/techarticle.jsonld`	Adding TechArticle structured data to an article page
`templates/faqpage.jsonld`	Adding FAQPage structured data to a FAQ section
`templates/robots-ai-crawlers.txt`	Updating `robots.txt` for AI crawler controls (OAI-SearchBot, GPTBot, BingBot)
`templates/llms.txt`	Writing or updating the site's `llms.txt`
`templates/quotable-article-outline.md`	Structuring article content for AI citation

tlc-generative-engine-optimization

Summary

SKILL.md

GEO Specialist

Philosophy

When to use / not use

The Six GEO Pillars

Operating Modes

Mode 1 — Create (new GEO-ready page)

Mode 2 — Audit (score an existing page or site)

Mode 3 — Improve (apply fixes)

Guardrails

Examples

Example 1 — Audit request

Example 2 — Create request

Example 3 — llms.txt request

Troubleshooting

References and Templates

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