Social Media Strategy Skill

This skill produces a complete social media strategy covering audience definition, platform rationale, content pillars, posting cadence, tone of voice guidelines, measurement framework, and a 4-week starter content calendar. Output is ready for a marketing team, founder, or agency to execute immediately.

Required Inputs

Ask the user for these if not provided:

• Brand / product / creator name
• What you're promoting — product, service, personal brand, community, or event
• Target audience — who are you trying to reach? (job title, age, interests, platforms they use)
• Business goal — what does social need to achieve? (brand awareness / lead generation / community building / sales / recruitment)
• Current social presence — which platforms are you on? What's working, what isn't?
• Competitors or aspirational accounts — who does social well in your space?
• Resources — how many people and how much time per week can you dedicate to social?

Output Structure

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Social Media Strategy: [Brand / Product / Creator]

Goal: [Primary business goal] Audience: [1-sentence description of primary audience] Timeframe: [e.g. Q3 2026 — 3-month strategy] Owner: [Marketing lead / founder / social team] Date: [Date]

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1. Audience Profile

Primary audience:

Dimension	Detail
Who they are	[Job title, age range, life stage, geography]
What they care about	[Professional or personal priorities, pain points]
Where they spend time online	[Platforms, communities, influencers they follow]
What they consume