Social Media Audit Skill

This skill produces a comprehensive social media audit covering profile completeness, content performance, audience engagement, posting consistency, competitive position, and a prioritised improvement plan. Output is ready for a social media manager, marketing lead, or agency to act on immediately.

Required Inputs

Ask the user for these if not provided:

• Brand / handle name — which account(s) to audit
• Active platforms — which social channels to include (LinkedIn, Instagram, X/Twitter, TikTok, YouTube, Facebook, etc.)
• Audit timeframe — what period to review (e.g. last 90 days, last 6 months)
• Business goal — what social media should be achieving (brand awareness / lead gen / community / sales)
• Competitor handles — 2–3 competitors or benchmark accounts for comparison
• Available metrics — follower count, average engagement rate, post frequency, reach, impressions (if the user has them)

Output Structure

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Social Media Audit: [Brand Name]

Audit period: [e.g. Feb–Apr 2026] Platforms audited: [List] Audited by: [Name / role] Date: [Date] Overall health score: [X / 100]

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1. Audit Summary — Health Score

Score each dimension out of 10. Weighted total = overall health score out of 100.

Dimension	Weight	Score (/10)	Weighted Score	Assessment
Profile completeness & branding	10%	[X]	[X]	[1-sentence note]
Content quality & consistency	25%	[X]	[X]	[1-sentence note]
Audience engagement	20%	[X]	[X]	[1-sentence note]