Social Ad Campaign Skill

This skill produces a complete paid social advertising campaign plan covering campaign objective, audience targeting, funnel structure, ad set architecture, ad copy and creative briefs for each format, budget allocation, bidding strategy, and a measurement framework. Output is ready for a media buyer, performance marketer, or social team to execute.

Required Inputs

Ask the user for these if not provided:

• Brand / product name
• Campaign objective — what are you trying to achieve? (traffic / leads / conversions / brand awareness / app installs / video views / event promotion)
• Platform(s) — Meta (Facebook/Instagram), LinkedIn, TikTok, X/Twitter, Pinterest, Snapchat
• Target audience — who are you trying to reach? (demographics, interests, job titles, behaviours, lookalikes)
• Budget — total campaign budget and timeframe (e.g. £5,000 over 4 weeks)
• Offer / landing page — what is the ad driving to? (free trial, product page, lead form, event sign-up)
• Key message — the single most important thing the ad must communicate

Output Structure

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Paid Social Campaign Plan: [Brand] — [Campaign Name]

Campaign objective: [e.g. Lead generation — 200 qualified leads in 30 days] Platform(s): [e.g. Meta (Instagram + Facebook), LinkedIn] Budget: [£/$/€ X total over X weeks] Campaign period: [Start date → End date] Owner: [Media buyer / performance marketer / agency] Date: [Date]

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1. Campaign Strategy Overview

Why paid social for this objective: [2–3 sentences justifying the platform and format choice for this specific goal and audience. E.g. "LinkedIn is the right channel for this B2B SaaS campaign — we can target by job title, company size, and seniority, ensuring budget reaches decision-makers, not browsers."]

Funnel structure:

Stage