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skills/mohitagw15856/pm-claude-skills/seo-content-brief

seo-content-brief

1
mohitagw15856/pm-claude-skills·Audit passed·Snapshot a549eb80b235

Summary

This source did not publish a separate summary. Review SKILL.md before using the skill.

SKILL.md

SEO Content Brief Skill

Produces a complete SEO content brief that writers can use to create content that ranks — combining search intent analysis, competitive insights, and on-page optimisation requirements into a single actionable document.

Required Inputs

Ask the user for these if not provided:

  • Target keyword or topic
  • Target audience (who is searching for this?)
  • Website or domain (for internal linking context)
  • Content goal (rank for keyword / drive leads / build authority / support existing content)
  • Current ranking or page (if improving existing content — optional)
  • Word count target or preference (optional — if not provided, derive from search intent)

Output Structure

SEO Content Brief: [Target Keyword]

Target keyword: [Primary keyword] Secondary keywords: [Related terms to include naturally] Search intent: [Informational / Navigational / Commercial / Transactional] Target word count: [Range — e.g. 1,200–1,800 words] Content type: [Blog post / Landing page / Guide / Comparison / Listicle] Audience: [Who will read this] CTA: [What action should this page drive?]

Search Intent Analysis

What the searcher wants: [What someone typing this keyword is actually trying to accomplish]

What "good" looks like for this query:

  • Format: [How results typically appear — guide, list, comparison table, etc.]
  • Depth: [Surface-level overview vs. comprehensive deep dive]
  • Tone: [Expert / Conversational / Technical / Beginner-friendly]

User's next question: [What they'll search for after reading a good answer — use for internal linking]

Competitor Content Analysis

Ranking pageWord count
Key sections covered
Gaps or weaknesses
[URL or description][~N words][Sections][What they're missing]

Opportunity to differentiate: [Specific angle, data, or depth your content can add that competitors lack]

Recommended Outline

Each heading is the exact H2/H3 to use (these are what Google reads):

[H1: Title — include primary keyword, under 60 characters]

Introduction (150–200 words)

  • Hook with the problem or question
  • State what the reader will learn
  • Include primary keyword naturally in first 100 words

[H2: First main section]

  • [Key points to cover]
  • [Include secondary keyword: X]

[H2: Second main section]

  • [Key points]

[H2: Third main section]

  • [Key points — consider a table or list here for featured snippet opportunity]

[H2: FAQ section] (recommended for informational queries)

  • Q: [Question from "People Also Ask" for this keyword]
  • Q: [Question 2]

Conclusion (100–150 words)

  • Summarise key takeaways
  • Include CTA

On-Page SEO Requirements

ElementRequirement
Title tag[60 chars max — primary keyword near start]
Meta description[155 chars max — include keyword + benefit]
H1[Match or close to title tag]
Keyword density[Use primary keyword 3–5x naturally; don't force it]
Image alt text[Describe image + include keyword where natural]
Internal links[3–5 internal links — see suggestions below]
External links[1–2 authoritative sources to cite]

Internal Linking Suggestions

Anchor textLink toWhy
[Relevant phrase][/page-path][Topic relevance]

Quality Checks

  • Search intent is correctly identified (informational vs commercial)
  • Outline addresses the actual user question (not just the keyword)
  • Competitor gaps are specific and actionable
  • FAQ section addresses real "People Also Ask" questions
  • Title tag is under 60 characters and includes the keyword
  • Internal linking suggestions are relevant and specific

Example Trigger Phrases

  • "Write an SEO brief for the keyword [keyword]"
  • "Create a content brief for [topic]"
  • "What should I include in a blog post about [keyword]?"
  • "Build a content strategy brief for [topic]"

Anti-Patterns

  • Do not write an outline that answers a different question than the actual search intent — the brief must match what the searcher wants, not what the brand wants to say
  • Do not set keyword density targets so high that they produce unnatural writing — 3–5 natural mentions is guidance, not a quota
  • Do not skip the competitor gap analysis — without it, the brief produces content that duplicates what already ranks
  • Do not leave the FAQ section without real "People Also Ask" questions — fabricated questions miss search volume opportunities
  • Do not write a title tag longer than 60 characters — it will be truncated in search results and undermine ranking

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