Regulator Eyes Skill

Marketing is written for customers but eventually read by regulators, competitors, and plaintiff's lawyers. This skill performs that hostile reading now: every claim inventoried, the substantiation each would require, and the inquiry letter that arrives when someone files a complaint. (Environmental claims have a dedicated sibling: greenwashing-self-audit.)

What This Skill Produces

• Claim inventory — every express and implied claim, including ones made by images, testimonials, and omission
• Substantiation demands — what evidence a regulator would require per claim, and whether the user has it
• The inquiry letter — the civil investigative demand / information request they could receive
• Fix-or-drop debrief — per claim: keep with evidence, reword, add disclosure, or drop

Required Inputs

Ask for these if not provided:

• The marketing material — landing page text, ad copy, emails, app store listing (paste it)
• What evidence exists — studies, data, guarantees infrastructure (or "none yet" — that's an answer)
• Jurisdiction/vertical (optional) — default to US FTC framing; flag if health, finance, or children's products (higher bar)

Framework: How an Investigator Reads

Pass	Looking for
1. Express claims	Direct statements: "fastest", "clinically proven", "saves 40%", "#1"
2. Implied claims	What a reasonable consumer takes away — before/afters, testimonials as typical results, comparison imagery
3. Material omissions	Conditions, fees, auto-renewals, "results not typical" realities left unsaid
4. Format traps	Fake countdown timers, dark-pattern cancellation, undisclosed endorsements/affiliates

Risk scale: 🔴 enforcement-grade (deceptive on its face or unsubstantiated health/money claim) · 🟡 challengeable (defensible only with evidence the user must produce) · 🟢 puffery (opinion no reasonable consumer takes literally — "the best coffee in town").