Promotion Plan Skill

A promotion is easy to run and easy to lose money on. The difference is knowing what the offer is for (acquire, clear stock, reward loyalty, raise AOV), picking a mechanic that serves that, and checking the margin before you hit send. This skill turns "let's do 20% off" into a plan with the math, the audience, and a way to tell if it worked.

Working from a brief

Given "plan a Black Friday sale", produce the full plan anyway — infer a sensible objective, mechanic, and channel mix for the context, and label assumptions. Where you don't have margin numbers, show the formula and a worked example with placeholder figures (replace with your numbers) rather than inventing a result.

Required Inputs

Ask for these only if they aren't already provided (else infer and label):

• The goal — new customers, clearing inventory, higher AOV, loyalty, or revenue in a window.
• The product(s) & economics — what's promoted, and the margin (or cost) so the discount is checked.
• Audience & channels — who, and where you'll reach them (email, ads, on-site, marketplace).
• Timing & constraints — the window, inventory limits, and any brand/price-integrity rules.

Output Format

Promotion Plan: [promo]

1. Objective & success metric — the one goal, and the number that says it worked.

2. The offer — the mechanic and why it fits the goal:

Mechanic	Best for	Watch-out
% or $ off	urgency, acquisition	margin hit, discount-trained buyers
BOGO / bundle	AOV, stock clearance	margin on the free unit
Free shipping threshold	AOV	shipping cost
Gift with purchase	perceived value, loyalty	GWP cost
Tiered (spend more, save more)