Product Naming Skill

A name has to do a lot of work: signal what the thing is, fit the brand, be easy to say and remember, and not already be taken. This skill generates candidates across different naming strategies and then evaluates them against criteria — so you get a defensible shortlist and a recommendation, not a brainstorm dump.

Working from a brief

Given "name our new analytics feature", produce names anyway — infer the audience, the brand feel, and what the name must convey, and label assumptions. Always flag that trademark, domain, and existing-use checks are required before adopting any name — propose, don't certify availability.

Required Inputs

Ask for these only if they aren't already provided (else infer and label):

• What it is — the product/feature, what it does, and the value it delivers.
• Audience & brand — who it's for, the existing brand/name family, and the desired feel (serious, playful, technical, premium).
• Constraints — must convey X, avoid Y, language/market considerations, length.
• Context — is it a standalone brand, a sub-brand, or a feature within an existing product (descriptive often wins for features).

Output Format

Naming: [thing]

1. Direction — a line on what the name should achieve and the strategy mix that fits.

2. Candidates by strategy — a shortlist grouped by approach, each with a one-line rationale:

Strategy	Examples	Feel
Descriptive	(says what it does)	clear, SEO-friendly, lower distinctiveness
Evocative / metaphor	(suggests a quality)	memorable, needs context
Invented / coined	(new word)	ownable, needs building
Compound / blend	(two ideas joined)	balance of clarity + distinctiveness

— score the top candidates against criteria: