SKILL.md
Pricing Page Copy Skill
Write a pricing page that makes the right plan obvious to each buyer and removes the friction that stalls a purchase. Clarity and honest framing beat clever wording.
What This Skill Produces
- A pricing header that frames value and orients the buyer
- Tier cards: plan name, price, who it's for, what's included, and a CTA
- A recommended/most-popular anchor and clear upgrade logic
- An enterprise/custom and add-ons section
- A pricing FAQ that defuses the top hesitations
Required Inputs
Ask for these if not provided:
- The plans — names, prices, billing periods, and the key limits/features per plan
- Who each plan is for — the buyer or use case that maps to each tier
- The value metric — what pricing scales on (seats, usage, contacts, etc.)
- Free trial / freemium / money-back terms
- Top buyer objections about price or packaging
- Brand voice and any competitor framing to be aware of
Do not invent prices, limits, or guarantees — mark unknowns [to confirm].
Process
- Clarify the value metric — buyers must understand what they pay for and why it scales.
- Map plan → buyer — each tier should have one obvious "this is me."
- Anchor — pick the plan to highlight and make upgrade reasons explicit.
- Write feature lists as outcomes — group and phrase features so buyers see value, not a checklist.
- Reduce risk — surface trial, guarantee, and "no credit card" where true.
- Handle objections in the FAQ — cover switching, overages, cancellation, and "which plan do I need?"
Output Format
[Pricing header — value-framed, e.g. "Pricing that scales with your team"]
[Subhead: one line on the value metric and how to choose.]