SKILL.md
Open House Plan Skill
A good open house is a marketing event, not an unlocked door: promoted to the right buyers, staged to show well, and run to capture leads you follow up. This skill plans the whole thing — before, during, and after — so the agent maximises qualified traffic and walks away with a pipeline, not just a sign-in sheet.
Working from a brief
Given "plan an open house for my listing this Saturday", produce the full plan anyway — infer sensible timing, channels, and prep for the property type, marking specifics (insert) (address, date/time, price). Never invent property facts. Always include lead capture and follow-up — that's the point.
Required Inputs
Ask for these only if they aren't already provided (else infer and label):
- The property — type, price, standout features, and the likely buyer.
- Timing — the date/time (or help choosing a high-traffic slot), and any constraints.
- Promotion reach — channels available (MLS, Zillow, social, email list, signage, neighbours) and budget.
- Goal — sell this home, generate buyer leads, or both.
Output Format
Open House Plan: [property]
1. Timing — the recommended day/time (and why), plus any broker/neighbour preview.
2. Promotion plan — a channel-by-channel checklist with timing and the message:
| Channel | When | Action |
|---|---|---|
| MLS / portals | as listed | mark open house, strong photos |
| Social | 3–5 days before + day-of | post/story/boost to local audience |
| to buyer list/agents | invite | |
| Signage | day-of | directional signs, route from main road |
| Neighbours | days before | "tell a friend" invites |
3. Prep & staging checklist — clean, declutter, depersonalise, light, scent, fresh flowers, info sheets/flyers, secure valuables.