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skills/mohitagw15856/pm-claude-skills/newsletter-writer

newsletter-writer

1
mohitagw15856/pm-claude-skills·Audit passed·Snapshot 635561023e17

Summary

This source did not publish a separate summary. Review SKILL.md before using the skill.

SKILL.md

Newsletter Writer Skill

A newsletter is a relationship, not a broadcast. The best issues open a loop in the subject line, reward the open in the first sentence, deliver one clear idea, and make the next step obvious. This skill writes that issue — in your voice, ready to send.

Working from a brief

Given a topic, notes, or a piece to adapt, write the full issue anyway. Infer the audience and the single idea; mark invented specifics (assumed — replace). Don't hedge with "in this issue we'll explore…" — get to the value.

Required Inputs

Ask for (if not already provided):

  • Topic / notes / source for the issue
  • Audience and voice (or pull from a [[creator-brand-kit]])
  • Goal / CTA (reply, click, subscribe-upgrade, share) and rough length
  • Platform (Substack / beehiiv / ConvertKit / plain email) for formatting norms

Output Format

Subject lines

5 options, mixing curiosity, specificity, and benefit — each ≤ ~50 characters. Star the recommended one.

Preview text

One line (~80 chars) that complements (doesn't repeat) the subject.

The issue

  • Hook — first 1–2 sentences that reward the open and set up the idea.
  • Body — one core idea, in short scannable paragraphs/sub-headers, with a concrete example or story. No throat-clearing.
  • The takeaway — the one thing to remember, stated plainly (a callout line works well).
  • CTA — a single clear next step matching the goal.
  • PS — optional, often the most-read line; use it for a secondary nudge or personal note.

Skim test

A 3-bullet "what a 5-second skimmer takes away" — if those bullets don't carry the value, restructure.

Quality Checks

  • Subject lines are specific and varied; the preview complements, not repeats
  • The first sentence rewards the open (no "hope you're well, in today's issue…")
  • One core idea, skimmable, with a concrete example
  • A single clear CTA tied to the goal
  • Reads in the creator's voice, not generic newsletter-ese
  • Anti-Patterns

    • A subject line that's a label ("Newsletter #42")
    • Burying the value under a long personal preamble
    • Three competing CTAs, or none
    • A wall of text with no sub-heads or callout — unskimmable

    Related skills

    capacity-planningcompetitor-teardowncontext-engineering-reviewrunbook-writerreceipts-audit