SKILL.md
Marketing Psychology Skill
People don't decide rationally — they use mental shortcuts. Marketing psychology applies those predictably and honestly: real social proof, true scarcity, sensible defaults, clear framing. This skill diagnoses an asset or decision through behavioral principles and gives concrete, specific applications — while drawing a hard line at manipulation and dark patterns (which win a click and lose the trust).
Required Inputs
Ask for these only if they aren't already provided:
- The asset or decision — the page/email/offer/pricing/CTA you want to make more persuasive.
- Audience & context — who it's for, their mindset, where they are in the funnel.
- The goal & the friction — the action you want, and what's holding people back (cost, risk, effort, trust, confusion).
- What's true — real proof points, actual constraints (so applications are honest, not invented).
Output Format
Marketing psychology: [asset]
The decision & the friction — what you want the person to do and the specific barrier (risk? effort? trust? price?). This selects the principles.
Principles that apply (ranked) — the few most relevant, each with a specific application to this asset:
| Principle | Why it fits the friction | Concrete application here |
|---|---|---|
| Social proof | (e.g. "show '2,300 teams use this' near the CTA") | |
| Loss aversion / framing | ||
| Anchoring | ||
| Scarcity / urgency (only if real) | ||
| Commitment & consistency | ||
| Reciprocity | ||
| Reducing friction (defaults, fewer choices) |
(Pick the relevant ones — not all of them. Friction-reduction often beats adding persuasion.)
— 1–3 concrete before→after edits applying the top principles.