Marketing Funnel Plan Skill

Most marketing plans are a list of tactics with no theory of how they connect. This skill builds the funnel as a system: each stage has a definition, a metric, a conversion rate, and the tactics that move people to the next stage — so you can see where the funnel actually leaks and spend there, not everywhere.

Required Inputs

Ask for these only if they aren't already provided:

• Product & motion — what's sold, to whom, and the motion (self-serve, sales-led, PLG hybrid).
• Current numbers — traffic, signups, activation, conversion, retention (whatever exists; estimates are fine).
• Goal — the business outcome and timeframe (e.g. 2× qualified pipeline this quarter).
• Constraints — budget, team, and channels already in play.

Output Format

Funnel Plan: [product]

1. Funnel map — a stage-by-stage table (the spine of the plan):

Stage	Definition (entry → exit)	Metric	Current	Target	Primary channels/tactics
Awareness		reach / visits
Acquisition		signups
Activation		first value moment
Revenue		paid conversion
Retention		active / renewed
Referral		invites / shares

2. The biggest leak — the stage with the worst conversion vs. benchmark, and why fixing it beats adding top-of-funnel volume.

3. Channel strategy — which channels serve which stage, and the one or two channels to go deep on (not all of them).

— how each stage is tracked, attribution approach (and its limits), and the leading indicator you'll watch weekly.