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skills/mohitagw15856/pm-claude-skills/hook-writer

hook-writer

1
mohitagw15856/pm-claude-skills·Audit passed·Snapshot 9aace141fe86

Summary

This source did not publish a separate summary. Review SKILL.md before using the skill.

SKILL.md

Hook Writer Skill

The hook is 80% of the result. A brilliant post with a flat first line dies; a mediocre post with a great hook travels. This skill writes hooks the way top creators do — multiple angles, each engineered to stop the scroll — so you can pick the one that fits.

Working from a brief

Given just a topic or a finished piece, generate the hooks anyway. Infer the audience and the payoff, and never return a single safe option — the value is in the range. Mark any invented number (assumed — use a real one) because specific numbers are part of what makes hooks land.

Required Inputs

Ask for (if not already provided):

  • The topic / the content the hook is for
  • Platform & format (X, LinkedIn, YouTube title, Reel cold-open, email subject)
  • Audience and the payoff (what they get if they keep reading)

Output Format

Give 8–12 hooks grouped by angle, each with a one-line why it works and the format it suits:

  • Curiosity gap — open a loop the reader needs closed
  • Contrarian / pattern-break — challenge a common belief
  • Specific result — a concrete, numeric outcome
  • Story / in-media-res — drop them into a moment
  • High stakes / cost of inaction — what they lose by ignoring it
  • Listicle / promise — a clear, scannable payoff
  • Question — a sharp, non-obvious question (used sparingly)

Then:

  • 🏆 Top 3 picks — the strongest for the stated platform, ranked, with why.
  • Hook teardown — one line on the mechanism the best hook uses, so the user can write their own next time.

Keep each hook in the platform's natural length (a YouTube title ≤60 chars; an email subject ≤50; a Reel cold-open speakable in 2–3s).

Quality Checks

  • Multiple genuinely different angles, not variations of one line
  • Each hook is specific (names, numbers, stakes), not vague
  • Top picks match the platform's length and norms
  • No clickbait that the content can't pay off — the hook must be honest
  • The teardown gives a reusable mechanism
  • Anti-Patterns

    • "Here's everything you need to know about X" (zero tension)
    • Ten rewrites of the same hook
    • Clickbait the body betrays (kills trust + reach long-term)
    • Hooks too long for the platform (a 90-char YouTube title, a 3-line "first line")

    Related skills

    capacity-planningcompetitor-teardowncontext-engineering-reviewrunbook-writerreceipts-audit