SKILL.md
Go-to-Market Planner Skill
Produce a complete, cross-functional GTM plan that aligns product, marketing, sales, and support around a single launch — with clear owners, timelines, and success metrics.
Launch Tier Framework
Before planning, classify the launch:
| Tier | Scope | Typical Effort | Examples |
|---|---|---|---|
| Tier 1 — Major Launch | New product / significant platform change | 8–12 weeks | New pricing model, platform rebrand, new product line |
| Tier 2 — Feature Launch | Significant new capability | 4–6 weeks | Major feature, API release, new integration |
| Tier 3 — Incremental Release | Improvement, bug fix, minor feature | 1–2 weeks | UI tweak, performance improvement, small enhancement |
Always confirm tier with the user before proceeding.
GTM Plan Output Format
GTM Plan — [Product/Feature Name] — [Launch Date]
Launch Tier: [1 / 2 / 3] Launch Owner (PM): [Name] Target Launch Date: [Date] Soft Launch Date (Beta/Limited): [Date, if applicable]
1. What We're Launching
One-line description: [What it is, for whom, and why now] Key customer problem solved: [Specific pain point] Key differentiator: [Why ours, why now]
2. Target Audience
Primary segment: [Who benefits most — be specific] Secondary segment: [Who else benefits] Not for: [Who this is NOT for — helps sales and support]
3. Messaging
Headline: [Customer-facing headline — lead with outcome, not feature] Sub-headline: [Supporting context — how it works or why it matters] 3 key messages: