Creator Media Kit Skill

Sponsorships are how most creators actually earn — and they're won with a tight media kit and a pitch that leads with the brand's goals, not the creator's follower count. This skill builds the kit brands ask for, the outreach that gets replies, and rates you can defend. Use real numbers; this skill won't invent your stats.

Working from a brief

Given partial info, build the full kit anyway, using clearly-labelled placeholders for stats the creator must fill ([followers], [avg views], [ER%]) rather than inventing them. Lead every deliverable with value to the brand.

Required Inputs

Ask for (if not already provided):

• Creator & niche (pull positioning from a [[creator-brand-kit]] if available)
• Platforms + real stats (followers, avg views, engagement rate, audience demo/geo)
• Offerings (what they'll make: a Reel, a dedicated video, a story series, a newsletter feature)
• Target brand(s) for the outreach, and any past brand work / results

Output Format

1. Media kit (one-pager)

• Header: name, niche, tagline, photo placeholder, handles.
• Audience snapshot: key stats per platform + audience demographics/geography (use placeholders if unknown).
• Why partner with me: 2–3 lines on the audience and the creator's edge.
• What I offer: a table of deliverables (format → description → ballpark reach).
• Past partnerships / results: logos/names + a metric or testimonial each (placeholder if none).
• Contact / next step.

2. Outreach email

A short, personalised pitch to the target brand: a specific reason you're reaching out (a genuine product fit), what you'd make, the audience match, and a low-friction next step. ≤150 words, leads with their goal.

3. Rate card

A defensible rate table per deliverable, with notes on what drives the number (reach, usage rights, exclusivity, whitelisting) and options. Frame rates as value (cost per thousand reached), not just a flat ask.