SKILL.md
Creator Brand Kit Skill
The difference between a creator who compounds and one who churns content is consistency — same niche, same voice, recognizable pillars. This skill builds the foundation other content skills read from: your niche, who you serve, how you sound, and what you talk about. It's the "reads-first" of the creator stack.
Working from a brief
Given a rough description (handle, what they post, vibe), build the full kit anyway — propose a sharp niche and pillars, and label choices as (draft — confirm). Push for specificity: "fitness" is not a niche; "strength training for desk workers over 40" is.
Required Inputs
Ask for (if not already provided):
- What they create and where (platforms/handles)
- Who it's for (the specific audience) and what they want
- The creator's personality / how they want to sound
- Goal (grow, monetize, build authority, drive a product)
Output Format
A one-page, reusable brand kit:
1. Niche & positioning
- Niche (specific): [audience] + [topic] + [angle]
- Positioning line: "I help [who] [achieve what] through [how]."
- What makes you different: the angle no one else in the niche owns.
2. Audience
Who they are, what they struggle with, what they aspire to, where they hang out.
3. Content pillars
3–5 pillars (the recurring themes you post about), each with: what it covers, why it serves the audience, and 2–3 example post ideas. Aim for a mix of grow (reach), nurture (trust), and convert (sell).
4. Voice & tone
- 3 voice attributes (e.g. "direct, warm, a little contrarian") with a do/don't example each.
- Words you use / avoid.
- A 2-sentence sample written in-voice as a reference.