Conversion Rate Optimization Skill

CRO is not "make the button green" — it's systematically removing the friction and doubt between a visitor and the action. This skill audits a page against conversion heuristics, diagnoses the biggest blockers, and turns them into prioritised, properly-powered tests — so you change conversion on purpose, with evidence, not by redesign-by-opinion.

Required Inputs

Ask for these only if they aren't already provided:

• The page/step & its one goal — the single action it should drive (signup, purchase, demo).
• Current performance — conversion rate and traffic volume (volume decides whether A/B testing is even viable).
• The audience & their intent — where they come from and how warm they are.
• Known data — analytics, session recordings, or survey signals on where people drop or hesitate.

Output Format

CRO Plan: [page/step]

1. Conversion audit — score the page against the core heuristics, each with the specific issue found:

• Clarity — is the value proposition and next action instantly obvious?
• Relevance — does it match the source/ad/intent that brought them?
• Motivation — are benefits and proof (social proof, results) present at the decision point?
• Friction — form length, steps, load speed, cognitive load.
• Anxiety — trust signals, risk reversal (guarantee, "no card needed"), privacy.
• Distraction — competing CTAs and links pulling away from the one goal.

2. Diagnosis — the top 2–3 conversion blockers, ranked by likely impact (grounded in the data, not taste).

3. Test backlog — each blocker as a hypothesis, scored (ICE):

Hypothesis ("If we ___, conversion will ___ because ___")	Heuristic	Impact	Confidence	Ease	ICE

4. Test designs (top 2–3) — the variant, primary metric + guardrails (e.g. don't lift signups while tanking paid conversion), and the needed to detect the expected lift. If traffic is too low for A/B significance, say so and recommend sequential/qualitative methods instead.