Co-Marketing Skill

Co-marketing pairs two non-competing brands with overlapping audiences to do something together — a webinar, co-branded content, a bundle, an integration launch — so each reaches the other's customers at near-zero CAC. It works only when the audience overlap is real and the value exchange is fair. This skill plans that: the fit, the deal, the campaign, and the pitch.

Required Inputs

Ask for these only if they aren't already provided:

• Your side — your product, audience, reach (list size, traffic, social), and what you can offer a partner.
• Target partner(s) — who, or the profile of an ideal partner (shared audience, non-competing, complementary).
• The goal — leads, signups, awareness, content, integration adoption.
• Assets to offer — audience access, content, engineering, budget, distribution.

Output Format

Co-marketing plan: [you] × [partner]

1. Partner fit — why this pairing: the shared audience (who overlaps), why you're complementary not competitive, and what each side uniquely brings. If a profile, name 3–5 candidate partners.

2. Value exchange — what each side gives and gets, made fair and balanced (mismatched reach is the #1 killer — address it):

	You give	You get
Partner

3. The campaign — the joint activity (co-webinar / co-branded guide / bundle / integration launch / newsletter swap), the assets needed, owners, and a rough timeline.

— how each side promotes (email, social, site), and how leads/credit are shared and followed up — agreed to avoid the post-campaign fight.