Case Study Write-up Skill

A case study is your most persuasive sales asset — proof that you've solved this kind of problem before. Weak ones narrate activities; strong ones lead with a result, show the before→after, and make the reader (a future client) think "that's my problem too." This skill writes that — challenge → approach → quantified outcome — ready for the themed PDF export or a portfolio page.

Required Inputs

Ask for these only if they aren't already provided:

• The client & context — who (or an anonymised descriptor — "a Series B fintech"), and their situation.
• The challenge — the problem you were brought in to solve, and what was at stake.
• What you did — your approach and the key moves (your contribution, specifically).
• The results — outcomes with numbers (before → after); a client quote if you have one.

Output Format

Case Study: [outcome headline]

Headline — lead with the result, not the client ("Cut onboarding time 60% for a Series B fintech" — not "Acme Engagement"). It's the hook.

1. The client & challenge — who they are and the problem, framed so a similar prospect recognises themselves. The stakes (what it was costing them).

2. The approach — what you did and why — enough to show expertise and judgement, not a play-by-play. Highlight the insight or decision that mattered.

3. The results — quantified outcomes, before → after. Lead with the headline metric; add supporting ones. If numbers are confidential, use ranges ("~40% faster").