Generate comprehensive market research reports and industry/competitive analysis in the style of top consulting firms. Use for market sizing, competitive landscape, market entry, investment thesis, strategic recommendations, and consulting-style business reports. Do not use for scientific reports, paper writing, LaTeX submission/PDF builds, EDGAR/FRED/Treasury/Data Commons data retrieval, or biomedical literature evidence work.
SKILL.md
Market Research Reports
Overview
Market research reports are strategic documents for analyzing industries, markets, and competitive landscapes. They support business decisions, investment theses, due diligence, market entry, product strategy, and executive planning.
Key Features:
Comprehensive length: Reports are designed to be 50+ pages with no token constraints
Visual-rich content: Plan the core market, competitive, risk, and roadmap visuals before drafting
Data-driven analysis: Ground market claims in cited public, company, industry, and government sources
Multi-framework approach: Porter's Five Forces, PESTLE, SWOT, BCG Matrix, TAM/SAM/SOM
Professional formatting: Consulting-firm quality typography, colors, and layout
Actionable recommendations: Strategic focus with implementation roadmaps
Output Format: A professional market-report package, usually Markdown or LaTeX/PDF when the task asks for a deliverable document. Use the bundled assets/market_research.sty and assets/market_report_template.tex when a LaTeX report is appropriate.
Routing Boundary
Use this skill for market research report, industry report, competitive analysis, market sizing, market entry, due diligence, investment thesis, and consulting-style strategic report tasks.
Do not use this skill for:
Scientific reports, technical reports, IMRAD papers, or experimental results reports
LaTeX manuscript construction, submission PDF builds, journal templates, or paper packaging
EDGAR/SEC filings, 10-K/10-Q/XBRL/13F extraction
Installs
0
FRED macro time series
U.S. Treasury Fiscal Data, national debt, federal spending, or deficit queries
Data Commons statistical graph queries
PubMed, ClinicalTrials.gov, biomedical evidence tables, or literature reviews
When to Use This Skill
This skill should be used when:
Creating comprehensive market analysis for investment decisions
Developing industry reports for strategic planning
Analyzing competitive landscapes and market dynamics
Conducting market sizing exercises such as TAM/SAM/SOM
Evaluating market entry opportunities
Preparing due diligence materials for M&A activities
Developing go-to-market strategy documentation
Analyzing regulatory and policy impacts on markets
Building business cases for new product launches
Workflow
1. Define Scope
Define the target market, geography, customer segment, and time horizon.
State included and excluded segments.
Identify the decisions the report must support.
Capture assumptions that cannot be verified directly.
2. Gather Source Evidence
Gather market data from relevant public, company, government, industry association, and academic sources. Store source notes under sources/, record citations, and mark unsupported claims as assumptions.
Recommended source categories:
Company filings, investor presentations, earnings transcripts, and annual reports
Government statistics and regulatory publications
Industry association reports and market datasets
Academic or technical studies for technology adoption, cost curves, and risk context
Credible news and analyst commentary when primary data is unavailable
3. Build the Analysis
Apply only the frameworks that fit the report question:
Market Sizing: TAM, SAM, SOM with explicit assumptions
Porter's Five Forces: supplier power, buyer power, new entrants, substitutes, rivalry
Competitive Positioning: competitor clusters, positioning axes, and market share
Risk Heatmap: probability, impact, mitigation owner, and time horizon
4. Plan Visuals
Market research reports should include key visual content. Plan 6 essential visuals at the start, then add only the visuals required by the report's actual sections.
Use the repository's available figure-generation or plotting approach for the current execution environment. Do not route to, invoke, or inline another skill from inside this skill document. Treat visual creation as part of this market-report deliverable, not as an auxiliary expert call.
Recommended starting visuals:
Market growth trajectory chart
TAM/SAM/SOM breakdown diagram
Porter's Five Forces diagram
Competitive positioning matrix
Risk heatmap
Executive summary infographic or dashboard
5. Draft the Report
Write insight-first prose. Each section should start with the conclusion, then support it with evidence, assumptions, and uncertainty. Avoid unsupported market-size claims and vague growth language.
6. Compile and Review
For LaTeX outputs, compile from the report project folder and verify that figures, references, tables, and page breaks render correctly. For Markdown outputs, verify internal links, table formatting, and image paths.
Report Structure
Front Matter
Cover page
Table of contents
List of figures and tables if the report is long
Executive summary
Executive Summary
Include:
Market snapshot
Investment thesis or strategic answer
Top findings
Recommended actions
Key uncertainties and evidence gaps
Market Overview
Include:
Market definition and boundaries
Industry ecosystem
Value chain
Customer and buyer structure
Historical development
Market Size and Growth
Include:
Current market size with source attribution
Historical growth
Forward projection with assumptions
Regional and segment breakdowns
TAM/SAM/SOM model where useful
Competitive Landscape
Include:
Market structure
Major player profiles
Market share or relative positioning
Barriers to entry
Competitive dynamics
Positioning matrix when useful
Drivers and Trends
Include:
Technology shifts
Regulatory and policy changes
Customer behavior changes
Macroeconomic factors
Adoption barriers and catalysts
Risks
Include:
Market risks
Competitive risks
Regulatory risks
Technology risks
Operational risks
Mitigation options
Recommendations
Include:
Prioritized strategic actions
Rationale and evidence
Expected benefits
Dependencies
Timeline and milestones
Metrics for success
Appendices
Include:
Methodology
Assumption table
Data tables
Source list
Company profiles
LaTeX Formatting
When producing a LaTeX report, start from assets/market_report_template.tex and include the bundled style package:
Use boxed environments for executive summary findings, market snapshots, risks, and recommendations:
\begin{keyinsightbox}[Key Finding]
The market is projected to grow at 15.3\% CAGR through 2030 under the base-case assumptions.
\end{keyinsightbox}
\begin{marketdatabox}[Market Snapshot]
\begin{itemize}
\item Market Size: \$45.2B
\item Projected Size: \$98.7B
\item CAGR: 15.3\%
\end{itemize}
\end{marketdatabox}
\begin{riskbox}[Critical Risk]
Regulatory changes could alter near-term adoption assumptions.
\end{riskbox}
\begin{recommendationbox}[Strategic Recommendation]
Prioritize the segment with the strongest growth, margin, and execution fit.
\end{recommendationbox}
