Plan, execute, and measure business events — conferences, webinars, workshops, product launches, networking events, trade shows, and corporate gatherings. Complete event lifecycle from concept to post-event ROI analysis.
SKILL.md
Event Planner Pro 🎪
Complete event planning and execution system. Covers every event type from intimate workshops to 5,000+ person conferences. Business-grade methodology with templates, budgets, timelines, and ROI measurement.
Subject: Speaking at [Event Name] — [Date]
Hi [Name],
We're organizing [Event Name], a [type] event for [audience] on [date] in [location/virtual].
Your work on [specific topic/achievement] is exactly what our attendees need. We'd love you to deliver a [length]-minute [keynote/talk/workshop/panel] on [proposed topic].
What we offer:
- [Fee / travel + accommodation / exposure to X audience]
- Professional recording of your session
- Promotion to our [X]-person audience across [channels]
[X] attendees from companies like [notable names].
Interested? Happy to jump on a quick call this week.
Best,
[Name]
sponsorship_tiers:
title_sponsor:
price: "" # typically 40-60% of total sponsorship goal
benefits:
- Logo on all materials (event name: "Powered by [Sponsor]")
- Keynote slot or fireside chat (10-15 min)
- Premium booth location
- Full attendee list (with consent)
- 10 complimentary tickets
- Logo on recording/replay
- Social media mentions (10+)
- Email feature
limit: 1
gold:
price: ""
benefits:
- Logo on website and printed materials
- Breakout session or workshop slot
- Booth in expo area
- 5 complimentary tickets
- Social media mentions (5)
- Logo on attendee email
limit: 3
silver:
price: ""
benefits:
- Logo on website
- Table in expo area
- 3 complimentary tickets
- Social media mention (2)
limit: 5
community:
price: "" # or in-kind
benefits:
- Logo on website
- 2 complimentary tickets
- Social mention (1)
limit: 10
Sponsor Outreach Email
Subject: Sponsorship Opportunity — [Event Name] ([Date])
Hi [Name],
[Event Name] brings together [X] [audience type] on [date] in [location].
Last year: [X attendees], [X% decision-makers], [notable companies].
We have [tier] sponsorship packages from $[low] to $[high], including:
- [Top 3 benefits of relevant tier]
Our attendees match your ICP: [specific overlap].
Happy to send the full sponsorship deck. Quick 15 min this week?
Best,
[Name]
Sponsor ROI Package (Post-Event)
Send within 2 weeks:
Total attendee count and demographics
Booth traffic / session attendance numbers
Social media impressions and mentions
Photos featuring sponsor branding
Lead list (with consent) or scan data
Attendee satisfaction scores
"Thank you" and early-bird offer for next event
Phase 8: Day-Of Execution
Run of Show Document
The single most important document. Every staff member gets a copy.
run_of_show:
event: ""
date: ""
venue: ""
team_contacts:
event_lead: {name: "", phone: ""}
av_tech: {name: "", phone: ""}
registration: {name: "", phone: ""}
catering: {name: "", phone: ""}
venue_contact: {name: "", phone: ""}
schedule:
- time: "06:00"
activity: "Team arrives, begin setup"
owner: ""
notes: ""
- time: "07:00"
activity: "AV check, mic test all rooms"
owner: ""
notes: ""
# ... full schedule with owner and notes for every slot
contingency:
speaker_no_show: "Backup: [name] on standby. Extend Q&A. Panel becomes fireside."
av_failure: "Backup laptop loaded. Mobile hotspot ready. Portable speaker in kit."
low_attendance: "Close off sections. Rearrange to fill front. More interactive format."
wifi_down: "Mobile hotspots x3. Offline slide copies. Apologize + offer recording."
medical_emergency: "First aid kit at [location]. Nearest hospital: [name, address]. Call [emergency#]."
weather_disruption: "Indoor backup plan. Communication plan for attendees."
Emergency Kit Checklist
Power strips and extension cords (5+)
HDMI, USB-C, DisplayPort adapters (all types)
Backup laptop with all presentations
Mobile wifi hotspots (2-3)
Gaffer tape, duct tape, double-sided tape
Markers (whiteboard + permanent)
Scissors, box cutter
Batteries (AA, AAA)
Phone chargers (Lightning, USB-C)
First aid kit
Breath mints, pain relievers, hand sanitizer
Printed attendee list (backup for registration)
Cash for tips/emergencies
Spare badges and lanyards
Bluetooth speaker (backup audio)
Networking Facilitation Activities
Don't just say "network" — structure it:
Speed networking — 3 min rounds with prompt cards ("What's your biggest challenge this quarter?")
Birds of a feather — tables labeled by topic, self-select
Buddy match — pre-match 2 attendees with complementary profiles, email intro before event
Ask the expert — speakers available at labeled tables during breaks
Scavenger hunt — find people matching descriptions on a bingo card (icebreaker)
Phase 9: Virtual & Hybrid Events
Platform Selection Guide
Platform
Best For
Max Attendees
Price Range
Zoom Webinar
Simple webinars
10,000
$79-6,490/yr
StreamYard
Multi-speaker, branded
1,000
Free-$99/mo
Hopin
Full conferences
100,000
Custom
Luma
Community events, ticketing
Unlimited
Free-$59/mo
Airmeet
Networking-focused
10,000
$167+/mo
Riverside
High-quality recording
8 speakers
$24/mo
YouTube Live
Broadcast, no interaction
Unlimited
Free
Hybrid Event Rules
Virtual is NOT second-class — dedicated camera angles, chat moderator, virtual MC
Separate virtual agenda — don't just stream the in-person event; add virtual-only Q&A, breakouts
Tech check doubles — test in-room AND streaming simultaneously
Chat moderator mandatory — someone monitoring virtual chat and surfacing questions
On-demand within 24 hours — virtual attendees expect recordings fast
Pricing — virtual tickets = 30-50% of in-person (lower, but not free)
Virtual Engagement Techniques
Polls every 10 minutes — keep attention
Chat prompts — "Drop your city in chat!" at the start
Breakout rooms — 4-6 people, 10 min, specific prompt
Live Q&A — dedicate last 1/3 of session
Gamification — points for participation, prize at end
Camera-on culture — encourage (don't mandate) cameras for workshops
Phase 10: Post-Event Analysis & ROI
Feedback Survey (Send Within 24 Hours)
Keep it short (5 min max):
Overall satisfaction (1-10)
Which session was most valuable? (dropdown)
Which session was least valuable? (dropdown)
How likely to recommend to a colleague? (1-10 NPS)
